Strategi Dakwah DT Peduli Garut dalam Program Pemberdayaan Masyarakat di Kampung Unggul
Keywords:
Da'wah, DT Peduli, EmpowermentAbstract
This research discusses the da'wah strategy of DT Peduli in community empowerment in Kampung Unggul, an assisted village of DT Peduli located in Cimanglid, Padamulya Village, Pasirwangi Sub-district, Garut Regency. DT Peduli Garut is a national amil zakat institution with five program pillars: health, education, da'wah, economy, and social-humanitarian affairs. This research uses a descriptive qualitative approach, with data collected through field research (interviews) and library research; data analysis was carried out interactively. Using Fred R. David's strategic management theory, the results show that the da'wah strategy of DT Peduli Garut in the community empowerment program in Kampung Unggul consists of several stages: strategy formulation, implementation of the da'wah strategy, and evaluation of the da'wah strategy. A da'wah strategy that matches the characteristics and needs of the mad'u produces an atsar (impact) in line with the objectives of da'wah. The atsar found in this research is an improvement in the community's economy, enabling collective independence while remaining firmly grounded in Tauhid and the oneness of Allah SWT.
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