Penerapan Konsep 'Ibadurrahman pada Public Relation SMA Daarut Tauhiid Boarding School Putri
Keywords:
'Ibadurrahman Concept, Public Relations, Humility, SMA DTBS PutriAbstract
The character of tawadhu, or humility, is the main characteristic of an 'Ibadurrahman, who was a servant who is deeply loved by Allah because of their qualities, and whom Allah loves with great affection. This is naturally the aspiration of every Muslim who wishes to become an 'Ibadurrahman through the practice of a humble character. The character of tawadhu is also key to improving the performance of a Public Relations (PR) officer in carrying out their role as liaison between an institution and the community. However, not all PR officers understand the importance of a humble attitude when serving the guests they encounter. Therefore, the author took the initiative to develop a concept of 'Ibadurrahman, synthesized from several sources of literature. The main basis is drawn from the interpretation of Al-Qur'an Surah Al-Furqon verse 63, examined using a thematic method. This research takes SMA Daarut Tauhiid Boarding School for Girls as the site for data collection, using a descriptive qualitative research approach and library study and documentation techniques. It is hoped that the concept of 'Ibadurrahman can become a source of renewal in the world of Public Relations, applicable in carrying out its mandate.
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