Analisa Pemanfaatan Media Digital pada Program Filantropi Lembaga Wakaf Daarut Tauhiid

Abstract

Digital media is now used very massively, including by Islamic philanthropic institutions such as the Daarut Tauhiid Waqf Institution, which uses digital media to disseminate information and education related to waqf (Islamic endowment). This research aims to understand how the Daarut Tauhiid Waqf Institution utilizes digital media in promoting its philanthropic programs, as well as the effectiveness of this use in increasing community participation. This research uses a qualitative approach, with data collected through in-depth interviews with the institution's fundraising manager, observation, and document analysis. The results show that, in addition to mass media (radio and television) and print media, the institution actively utilizes digital platforms, including YouTube, Instagram, Facebook, X (formerly Twitter), WhatsApp, and its official website, to spread waqf literacy and campaign for its active programs (Waqf Masjid 7 in 1, Al-Qur'an Manuscript Waqf, and Productive Waqf). These platforms have attracted a substantial following, reflected in thousands of subscribers and followers across channels, and also provide direct online waqf donation features. The use of digital media is considered effective in increasing community participation in philanthropic programs, complementing rather than replacing offline fundraising methods such as door-to-door outreach and events. This research contributes to the development of theory and practice regarding the use of digital media in philanthropic communication.