Peran Komunikasi Persuasif Guru dalam Membina Akhlak Siswa Kelas X SMA DTBS Putra

Abstract

Persuasive communication is a branch of communication science aimed at changing or influencing the attitudes, beliefs, and actions of individuals so that they act in accordance with the communicator's message. In the school context, teachers act as communicators who are expected to have credibility in conveying persuasive messages to students. This research focuses on the effectiveness of teachers' persuasive communication in developing the morals (akhlak) of Class X students at SMA DTBS Putra Bandung. Using a qualitative descriptive method, data were collected through observation of teachers' communication practices in the classroom and interviews with teachers and students regarding the role of persuasive communication in moral development. The findings show that teachers apply persuasive communication mainly through three methods: the lecture method, carried out directly during classroom instruction; the exemplary method, in which teachers model good behavior directly to students; and the wisdom (advisory) method, in which teachers gently advise students who make mistakes so they do not repeat them. The study also identifies several obstacles to moral development, including negative peer association, exposure to inappropriate reading and viewing content, weak educational background, and limited religious education within students' families. These findings suggest that persuasive communication is an important tool for teachers in shaping students' character, although its effectiveness is also shaped by factors beyond the classroom.