Efektivitas Dakwah Media Meme dalam Meningkatkan Disiplin dan Keilmuan Berislam Remaja: Studi pada Grup Facebook Meme Dakwah Islam

Rizky Eko Putra

Authors

Rizky Eko Putra Sekolah Tinggi Agama Islam Daarut Tauhiid Author

Keywords:

Da'wah Meme, Islamic Da'wah, Disciplined Behavior, Islamic Knowledge, Media Effectiveness

Abstract

This research examines the role of meme-based da'wah (Islamic propagation) content as a communication medium that is increasingly popular among Muslim teenagers, compared to conventional media such as television or radio. The subject of this research is the Facebook group “Meme Dakwah Islam” (Islamic Da'wah Memes/MDI), whose members contributed as research participants. Memes and other forms of new media are considered a significant space for spreading da'wah messages, since they are easily understood through cartoon templates — commonly featuring characters such as SpongeBob and Tom and Jerry — that attract readers' attention and clarify the intended message. The themes raised in these da'wah memes are mainly related to prayer (shalat) and everyday social issues, each carrying a message drawn from hadith or stories relevant to the audience's concerns. This study uses a qualitative descriptive case-study approach, supported by a questionnaire distributed to 100 members of the MDI group, and is grounded in the uses and gratifications theory proposed by Elihu Katz (1959). The findings indicate that the majority of respondents consider da'wah memes beneficial in strengthening their religious discipline and understanding of Islamic teachings in everyday life.

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