Pemanfaatan Instagram Sebagai Media Promosi Dakwah Real Masjid Melalui Akun @realmasjid.official

Abstract

New media, particularly social media, has become a crucial tool for disseminating religious messages in an era of rapid advancement in information and communication technology. Instagram, a popular photo- and video-sharing platform, enables users to share content instantly. Real Masjid utilizes Instagram through its official account, @realmasjid.official, to conduct religious outreach (dakwah) and convey messages in an innovative manner. This research aims to explore in depth how Real Masjid uses this social media platform, the strategies it employs, and the types of content it shares. This study also examines how user interaction affects outreach activities and congregational participation, using a combination of data triangulation, a qualitative approach, and virtual ethnography. The results indicate that positive engagement enhances congregational involvement, raises awareness of mosque activities, and improves the quality of religious content produced. This research contributes to a better understanding of how social media can be utilized for religious outreach in the digital era.