Peran Komunikasi Dalam Meningkatkan Efektivitas Penyiaran Dakwah Islam: Sebuah Kajian Kepustakaan

Abstract

Da’wah is an activity of conveying Islamic teachings aimed at inviting people toward goodness and Islamic values. The success of da’wah is closely related to the communication skills possessed by the preacher (da’i). This article aims to analyze the role of communication in enhancing the effectiveness of Islamic da’wah broadcasting and to explain the various forms of communication employed in da’wah activities. This study applies a library research method with a qualitative approach through the examination of relevant scholarly literature on communication and Islamic da’wah. The data were analyzed using a descriptive-analytical approach to identify the relationship between communication principles and the effectiveness of da’wah message delivery. The findings indicate that communication plays a strategic role in da’wah by helping preachers understand audience characteristics, ensuring effective message delivery, and expanding the reach of Islamic teachings to diverse segments of society. Furthermore, da’wah communication can be implemented through verbal, written, nonverbal, interpersonal, group, mass, and digital media-based communication. The study highlights that communication competence is a crucial factor in improving the effectiveness of Islamic da’wah in the context of rapid technological development and changing social dynamics.