Analisis Pesan Dakwah Ikhlas dalam Film Animasi Nussa dan Rara pada Media Youtube

Abstract

There are lots of media that can be utilized in this modern era such as television, radio, youtube, the internet and also through print or press media, such as newspapers, magazines and books. One of the media that is widely used is youtube. Youtube is a communication tool in the form of videos that can be accessed anywhere and anytime by everyone. Youtube media can be used as a tool to convey da'wah messages. When viewed from its own definition, da'wah is an invitation to goodness and abandoning evil, with various methods equipped with media to support the path of the da'wah itself. The method applied in this study is using a qualitative approach. This approach is often used to examine messages contained in the media with a focus on literature research which will produce conclusions about language style, content tendencies, layout, arrangement, illustrations, and the like. The data collection technique used is by observing the text and then processing the data using content analysis which focuses on sentences and paragraphs that contain messages of sincere da’wah. The results of the study show that there are several dialogues that represent the meaning of sincerity in the Nussa animated film episode "Learning Ikhlas" namely never feeling disappointed when good deeds done are not appreciated, accepting God's provisions with pleasure, and not expecting anything in return when helping others.