Analisis Isi Pesan Dakwah dalam Rubrik Hikmah pada Majalah Swadaya Daarut Tauhiid Peduli

Abstract

Magazines are one of the print media that are able to convey da'wah messages effectively to their readers. Each wisdom section contains teachings and da'wah messages that are easy for readers to understand and implement. The wisdom section of Swadaya Magazine displays the stories of preachers who present their life stories full of wisdom. The method used in this research is a qualitative approach using content analysis techniques. This approach is often used in research that aims to carry out in-depth analysis of written or printed information contained in the mass media. The data collection technique used is by observing the text and then processing the data using content analysis which focuses on sentences and paragraphs that contain preaching messages. This research shows that there are several sentences that show the message of preaching faith and morals, namely the joy of worship, regretting immoral acts, when guidance comes, the test of popularity and the pleasure of being able to gather with righteous people.