Kohesi Gramatikal dalam Wacana Kajian Agama Islam pada Media Youtube

Abstract

The development of digital media has transformed YouTube into one of the most widely used platforms for disseminating religious information. In delivering religious messages, linguistic cohesion plays an important role in ensuring that messages are effectively understood by audiences. This study aims to describe the role of grammatical cohesion devices in constructing coherent Islamic religious discourse on YouTube. The research employed a qualitative descriptive method with a literature study approach. Data were collected from scientific sources discussing grammatical cohesion, discourse analysis, and the use of YouTube as a medium for digital da'wah. The data were analyzed through content analysis focusing on grammatical cohesion devices, including reference, substitution, ellipsis, and conjunction. The findings indicate that grammatical cohesion plays a significant role in maintaining continuity of meaning, clarifying relationships between ideas, and helping audiences understand religious messages more systematically. Furthermore, YouTube provides broad opportunities for the dissemination of religious teachings due to its accessibility and flexibility. These findings suggest that the proper use of grammatical cohesion can enhance the effectiveness of religious communication in digital discourse.