Analisis Jenis dan Fungsi Deiksis pada Unggahan Akun Instagram @Dtpeduli: Kajian Pragmatik

Abstract

Instagram is one of the most widely used social media platforms for information dissemination and communication. In conveying information, language plays a crucial role, including the use of deixis, which functions as a linguistic reference to persons, places, and times within a particular context. This study aims to describe the types and functions of deixis used in posts uploaded on the Instagram account @dtpeduli. The research employed a qualitative descriptive method with a pragmatic approach. The data consisted of words, phrases, and sentences containing deixis found in posts published on the @dtpeduli Instagram account from January 29 to February 1, 2025. Data were collected through documentation, observation, and note-taking techniques and analyzed using the pragmatic equivalent method. The findings revealed three types of deixis used in the posts, namely person deixis (7 data), place deixis (4 data), and time deixis (8 data). Person deixis functions to refer to specific individuals or groups, place deixis indicates spatial references, and time deixis provides temporal references within the discourse. The results indicate that the use of deixis contributes to clarifying message contexts and facilitates audience understanding of information conveyed through social media. This study is expected to contribute to the development of pragmatic studies and serve as a reference for language learning and future research on language use in social media.